An invite-only happy hour for DC-area physical therapy private practice owners
PT Happy Hour: The 2026 Marketing System
Grab a booth at Tommy Joe's in Bethesda with Chad, Carl, and a handful of DC-area owners. Food and drinks on us, plus Carl's walkthrough of How to Build a Marketing System for 2026. The exact framework top practices are using to fill schedules, improve payer mix, and grow profit without the time suck.
The marketing system for 2026 and beyond
Carl Mattiola walks through the exact framework successful practices are using to fill schedules, improve payer mix, and grow profit without the time suck. Over drinks, with a small group of DC-area owners.
Meet other DC-area practice owners
Small group, long table, real conversations with people running practices like yours. Trade notes on what's working, what's not, and what you'd do differently. The kind of hang that turns into a text thread after.
The 3 secrets to consistent new patients
Why great marketing still produces inconsistent results. The Good vs. Bad Marketing Divide, the Good vs. Bad System, and the Invisible Leak most practices don't even know they have.
See the AI-powered marketing system
Automated patient reactivation, an AI conversion agent that follows up in 5 minutes, and prebuilt growth campaigns on Google and Meta. One practice booked 55 new patients from a single text, saving 163 hours.
Take the framework home Monday
The 5 new patient pathways, the 3-question marketing test, and the exact system you can start building the next morning. No developer, no tech stack wrangling.
This is what the evening feels like
Scenes from recent Breakthrough happy hours. Practice owners from around the country, real conversations, a few laughs, and a playbook everyone takes home.
Hear from practice owners who've been in the room
These are the folks who show up. What they've taken home, in their own words.
I always leave with real ideas I can implement and the owner camaraderie and mentorship that reminds me I'm not alone.
Even though it's hard to step away, I'm always glad I came. The energy, the one-on-ones, and a truly supportive community make it worth it.
Being in a room of people with the same struggles, brainstorming in person, was unbelievable. It exceeded my expectations.
You're invited
We're in town June 4 and figured we'd grab a booth somewhere good and see who shows up. Tommy Joe's in Bethesda. Great food, good drinks, plenty of space.
Food and drinks are on us. Around 5, Carl will walk through How to Build a Marketing System for 2026 for anyone who wants to listen in. But mostly it's just a hang. Come for ten minutes or the whole thing.
One ask: this is a room for physical therapy private practice owners. If you own (or co-own) a PT practice, you're in. Bring a partner, practice manager, or PT-owner friend along too. We're not able to admit vendors, agencies, recruiters, or anyone who isn't running a PT practice.
Tommy Joe's Bethesda
7940 Norfolk Ave, right in the Woodmont Triangle. 15 minutes from DC, 5 minutes from the Bethesda metro.
- 4:00 PMDoors open. Grab a drink, grab a seat, say hi.
- 5:00 PMCarl walks through How to Build a Marketing System for 2026.
- 5:45 PMOpen Q&A and small-group conversation.
- 8:00 PMWe close the tab. Some stick around, some head out.
Practices we've invited to this room
Every blue pin is a PT private practice in the DC area who got this invite. Some of them are running the playbook Carl will walk through. Some of them are the ones you're competing with for new patients every week. RSVP before the room fills up.
Limited seats at Tommy Joe's. When the booth's full, it's full. If your practice is on this map, your seat is waiting — claim it now.
Let us know & we'll see you there.
For physical therapy private practice owners. Bring a partner, practice manager, or PT-owner friend. Quick RSVP so we can tell Tommy Joe's how many to expect.