5 Reactivation Strategies for 80% Patient Response Rate - Breakthrough

5 Reactivation Strategies for 80% Patient Response Rate

5 Reactivation Strategies for 80% Patient Response Rate

Welcome to the “Grow Your Practice” podcast. This is our 4th episode of the Live series where we equip physical therapists with actionable insights to enhance their practices in a weekly live call. Today, we’re diving into a crucial topic: patient reactivation strategies.

Understanding Reactivation

Reactivation in a physical therapy context typically means re-engaging past patients who may need further treatment. These patients already know and trust your practice, making them a vital segment for maintaining and increasing clinic revenue.

Why Focus on Reactivation?

  1. Schedule Control: Maintaining a steady flow of patients is essential for consistent practice operations.
  2. Cost-Effective: Reactivating a former patient is generally less costly than acquiring a new one, providing a higher return on investment.

Key Reactivation Strategies

Implement these strategies to effectively reactivate past patients and fill your practice’s schedule:

  1. Direct Communication:
    • Regularly update and review your patient list.
    • Use personalized emails or texts to inquire about their current health status and remind them of the value your clinic offers.
  2. Special Offers:
    • Consider sending out targeted offers, such as a free consultation or a health check-up on patient anniversaries or during slow periods.
  3. Engagement Through Education:
    • Host workshops or send out newsletters that address common health concerns or the benefits of ongoing physical therapy which can prompt past patients to return.
  4. Leverage Technology:
    • Utilize CRM systems to automate follow-ups and ensure regular contact with past patients.
  5. Feedback and Follow-Up:
    • Regularly solicit feedback from patients after their visits and use this information to improve their experience and increase the likelihood of reactivation.

Common Pitfalls to Avoid

  • Lack of a Structured List: Ensure you maintain a detailed and segmented patient list to personalize your reactivation efforts effectively.
  • Fear of Contact: Don’t hesitate to reach out. Regular communication keeps your practice top of mind for when former patients need care.
  • Over or Under Communication: Find a balance in how often you contact patients. Too much can annoy them, too little can make them forget you.

By implementing these reactivation strategies, you not only optimize your marketing efforts but also enhance patient care by ensuring former patients continue their health journeys with you. Remember, a proactive approach to patient reactivation can significantly boost your practice’s growth and sustainability.

For more insights and to join our next live session, don’t forget to sign up for the upcoming webinars where we continue to tackle the most pressing challenges faced by physical therapy practice owners.

On July 18, Learn How to Increase Your Revenue Per Visit

Let’s go even deeper. On July 18th, we will discuss deeply into profit leaks, including reactivation challenges. Click here to learn more and register for this free event.

Revenue Per Visit Virtual Summit aimed to help PT's improve on incentivizing staff, perform profits, and more.

Increase Your Profit By $10,000 or More

Remember, growing your practice is not just about adding more patients but optimizing every aspect of your operation, from insurance negotiations to patient accountability, marketing, and community involvement. If you’re ready to increase your profit margins by $10K guaranteed, apply for Profitability Under Pressure today. You’ll learn even more keys to increasing profit margins, connect with like-minded owners, and achieve financial stability and growth.

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