What does your best year look like? Have you figured out what actions it will take for you to accomplish your PT practice business goals?
In my previous blog post, you saw a video where we talked about where you are aiming to be a year from now. Now we need to go over what it takes to get there and better yet…
How can we cheat our way there?
In this post, I’ll reveal one of the biggest influences on my PT career and practice growth…
Watch the video below to find out how to do it!
First Things First: Define What Your Best Year Looks Like
- If you haven’t done so already, go through the exercise of defining your best year as a Physical Therapy Owner
- This exercise will help you define what success looks like for you. Once you write it all down, you’re ready to go.
You know where you’re at, point A from the “How To Achieve Your Physical Therapy Practice Owner Business and Marketing Goals”
Now, we need to know how to get to where we want to be, faster!
How do we do that??
First step: TAKE SHORTCUTS!
The best shortcut for you at this stage is to find the people who are already where you want to be aka MENTORS.
Now how do we find them?
I have a step-by-step process that has worked well for me in the past.
What I look for, personally, are individuals who have had to work hard to get where they are… like a rags to riches story.
A person who truly has a rags-to-riches story wasn’t given their success, which usually means they’ll be willing to share their time with you.
It’s simple.
So I would ask someone “can I meet you for coffee?” or “can I take you out to lunch?” and then let them know that you have some questions that you want to ask them.
You may find that you may have these people in your life already – it’s not always obvious!
Importance of Having Mentors in Your Life
My first mentor was 83-years old.
He’s in the insurance industry (not even in physical therapy) and is one of the biggest reasons I’m doing what I’m doing with Breakthrough Physical Therapy Marketing. He highly encouraged me to do this.
I meet with Ernie (that’s his name) once a month.
We’ll have lunch together or go out into the community and visit his friends who now live in a nursing home.
He grew up in poverty with a lot of kids in the household. He didn’t even have shoes to wear to school sometimes.
This is the really cool part..
Ernie has been nationally recognized for his success because of the difficulty that he overcame.. and he has been such a huge encouragement for my own business journey.
Another example is my best friend’s father who is now 70 years old.
I’ve gone to him about many of the toughest decisions that I’ve ever had in my business life.
These two mentors have been able to help me shortcut the path to success repeatedly as I’ve learned and taken notes from their own personal success and applied it to a totally different industry.
I remember the stories he would tell me about how they taught their children (at a very young age) how to crank out these blueprints on a machine that they would put on the kitchen table for their architecture firm.
There were so many nuggets to glean from just that information…
All of this incredibly helpful and encouraging information from just finding people that were successful.. that didn’t always have it easy.. that weren’t born with the silver spoon in their mouth.. that made it on their own.
The Surefire Way To Apply These Lessons To You Own Life
If you want a really good example of how to do this, check out the Tim Ferriss podcast. He’s one of the leading people in the world who’s dissecting and deconstructing what successful people do.
You want to ask questions of the individuals you find to be great mentors.
For example, you want to know what they did in certain situations and what their thought process was behind it.
You want to know what they would do in certain circumstances (that are personal to you).
See how they think because they got to where they’re at today because of what they thought and what they did on their path to success.
You want to go through that same process.
Find someone.. a mentor or an individual that has been successful and interview them – figure out how you can apply their successes to your own practice… and try to avoid their mistakes while you’re at it!
What You’ll Discover Through These Individuals:
- They worked really long hard hours
- Early on, they were their own best investment
- Had some sort of specialized training
- Brought in an expert for outside perspectives
- Took advantage of the right opportunities
Within Breakthrough PT Marketing, every owner that goes through our Direct Access Marketing Program is invited into a private group on Facebook.
People get to share in their successes and gain feedback from high integrity individuals of high character that encourage tremendous growth while sharing the ins and outs of their practice’s success.
Isn’t that awesome?!?
All of these owners want to share and be part of a community. They want to help lift each other up.. and they’ll do the same thing for you.
Let’s say you absolutely crushed it in this past year…
How great would it be to help other private practice owners?
What you’re looking for is either being that person who’s lifting other private practice owners up or finding that mentor who is helping you to create a shortcut so you can have your best year ever.
Now let’s get out there and find our mentors.
Or, if you already have one, find another that can offer additional guidance.
With this step down, the battle is already half-way won!
I’ll tell you the final step in my next blog post.
Hint: It’s all about take action and finding the highest leverage activities to achieve your goals in record time!
See you next time!
To your private practice success,
Chad
P.S. If you’re interested in meeting some of the rockstar PTs we work with on a daily basis… join us at our next Physical Therapy Marketing Summit. You still have time to get your free ticket. 🙂
P.P.S. At the time of this writing, we only have about 90 tickets left. So grab yours before they are all gone!
