You may be looking at that title and screaming…why in the world would I be disappointed with a 3650% ROI when getting new patients?

WARNING: I discuss a lot of direct response marketing concepts in this post that you might not be familiar with if you are new to my blog. If you are new, I encourage you to read it to get a grasp of what is possible in your practice. If you are advanced, then enjoy 🙂

To be clear, I’m not disappointed anymore. However, I was initially when I was looking at it with the wrong mindset…

Today, we’re going to talk about the importance of having a “long term” perspective versus a “snapshot” perspective on your marketing campaigns.

By the end of this post you’ll learn:

The danger of having a snapshot perspective and why it may be costing you money
How to convert unconverted leads into customers through automated follow up.
And an idea on how to get free traffic down your sale and marketing funnel.

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