How much should you spend on marketing?

This is a question I get asked all the time.

When profits shrink, marketing is often one of the first line items in the budget to go.

This is a mistake. When done correctly, marketing is a signficant revenue-driver. When you cut back on marketing costs, revenue (and profit) declines along with it.

I talk through the 5 marketing channels that work best in my practice.

Plus, I share my 5 favorite business books that I recommend to practice owners.


Steal my 2024 annual marketing calendar for free. Get it here:

Access my free, on-demand marketing course for practice owners: