The question: How do I attract seniors to my practice for physical therapy?

First off, I think this can be a really loaded question, but I am going to break it down for you using a very simple principle that you can use in marketing your private practice going forward.

Whether you want Direct Access, Out-of-Network or Cash Pay, whatever that may be relative to seniors, this is how you want to look at it…

The first thing that we are going to do is take a look at is something that I’ve blogged about in the past…

Dan Kennedy’s triangle of Market-Message-Media Match.

We need to define the market, then we need to craft the message to that market. Finally, we need to deliver that message using the correct media for that particular market.