More direct access marketing training: http://learnwithbreakthrough.com
Underutilization of Direct Access is a problem for PT. This video looks at the gap we’re facing as an industry when it comes to marketing direct to the consumer, and how to overcome it. Increased competition from HOPTs and POPTs is a problem for private practice, but it also presents an opportunity for forward-thinking owners who are willing to adopt an direct-to-consumer strategy.
Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.