This episode is a recording from the recent Breakthrough Patient Demand Summit on increasing profit margins. Over 200 physical therapy practice owners were in attendance. 

Tyson Wigfall, Head of Marketing at Breakthrough, leads this session. 

Tyson is a true marketing expert. 

With well over a decade of marketing experience, Tyson works directly with physical therapists to drive marketing ROI and build patient demand. 

In this episode, you’ll discover the 3 most impactful marketing activities to prioritize for revenue growth. 

You’ll get a refresher on the 5 stages of awareness, one of the most foundational marketing concepts that you need to know as a PT practice owner.

Gain an understanding of demand creation and patient demand. 

Discover how to run effective email campaigns to your past patients, how to attract brand new patients, and how to create a marketing calendar. 


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Interested in attending Breakthrough Live in October? You’ll learn how to Hire and Motivate Your All-Star Team. Get more info here: