Winter is just around the corner. And that means it’s time to start planning Q4 marketing campaigns to prevent the traditional slow season.

Maintaining steady patient volume throughout the year, and avoiding a seasonal slowdown, is more important than ever. 

The profitability of your practice could be at risk. A recent report showed that inflation sped up in August, and the Consumer Price Index rose another 3.7 percent this year. Meanwhile, CMS has announced more Medicare Cuts as part of the 2024 Physician Fee Schedule Proposed Rule.

These challenges are likely to further squeeze profit margins, which are already dangerously slim across our industry. 

To preserve your profitability, it’s imperative to do 2 things: 1) fill schedules and 2) fill space.

In this episode, Chad goes over a foundational marketing concept that you can use to develop your Q4 marketing campaigns and keep your team operating at capacity throughout the winter months. 

Want to discover 10+ more ways to increase profitability? Find out about Profitability Under Pressure, Chad Madden’s 13-Week Masterclass for practice owners: