When talking to potential patients, most Physical Therapy practice owners focus only on their programs and products. They spend all their time talking about the PT services themselves, but by doing so, they’re neglecting a huge piece of their marketing strategy: the takeaway.  In other words, what is the audience going to take away or […]

If you’re reading this, then the chances are that you’re either a physical therapy private practice owner trying to wear ALL hats or the single marketing person in a practice that’s trying to get new ideas…but you have one burning problem around solving the physical therapy marketing mystery. You want new and innovative ways to […]

*Updated: Original Publish Date 3/4/2020 / Latest Version changed 7/14/2021 Many owners go into private practice Physical Therapy with the goal of having more than one location. At Breakthrough, we’ve worked with a number of owners who have multiple locations in their home state and are opening up de novo clinics continuously. At my practice, […]

Direct access marketing is opening some pretty big doors for private PT practices. In most places, PT practices can market directly to patients rather than waiting on referrals from physicians, which gives you a whole new customer base to tap into. But new potential also means new codes to crack. The term “direct access marketing” […]

Each quarter, Breakthrough hosts a live event featuring training sessions focused on private practice growth. Our most recent event was the “Increasing The Value Of Your Practice Virtual Summit” where we brought together the best from within the Physical Therapy Industry to address how you can find opportunities in the current market. Here’s a breakdown […]

Physical therapy marketing is more important than ever before. Between 2003 and 2014, there was a 54.5% decrease in physician referrals to Physical Therapy as reported in the Journal of General Internal Medicine. Any owner who wants to grow their practice needs to look into other marketing channels. One of the easiest channels to set […]

From 1929 to 1939, the world endured a severe economic downturn that would later be referred to as the “Great Depression.” This economic turmoil resulted in a difficult period for most companies…but not all of them. Some brands where able to make great strides during this time. These successful companies were different sizes and came […]

Each year, Inc. Magazine calculates the fastest-growing private companies in the United States and ranks them on its Inc. 5000 list. Having achieved a  276% growth rate over the last three years, Breakthrough is excited to announce that we’ve made the list for the second year in a row. The team at Breakthrough is honored […]

“I need to get New PT Patients…NOW.” This is the #1 problem facing the market right now. Most of us risk insolvency if we can’t solve this problem. For those of us who can solve it, we can gain market share at an unprecedented rate – with a flipped PT job market and rock bottom […]