Each quarter, Breakthrough hosts a live event featuring training sessions focused on private practice growth. Our most recent event was the “Increasing The Value Of Your Practice Virtual Summit” where we brought together the best from within the Physical Therapy Industry to address how you can find opportunities in the current market. Here’s a breakdown […]

Physical therapy marketing is more important than ever before. Between 2003 and 2014, there was a 54.5% decrease in physician referrals to Physical Therapy as reported in the Journal of General Internal Medicine. Any owner who wants to grow their practice needs to look into other marketing channels. One of the easiest channels to set […]

From 1929 to 1939, the world endured a severe economic downturn that would later be referred to as the “Great Depression.” This economic turmoil resulted in a difficult period for most companies…but not all of them. Some brands where able to make great strides during this time. These successful companies were different sizes and came […]

Each year, Inc. Magazine calculates the fastest-growing private companies in the United States and ranks them on its Inc. 5000 list. Having achieved a  276% growth rate over the last three years, Breakthrough is excited to announce that we’ve made the list for the second year in a row. The team at Breakthrough is honored […]

“I need New Patients…NOW.” This is the #1 problem facing the market right now. Most of us risk insolvency if we can’t solve this problem. For those of us who can solve it, we can gain market share at an unprecedented rate – with a flipped PT job market and rock bottom marketing/space costs. In […]

There are three markets you can target to attract patients to your clinic and successfulyl grow your practice: Physician referrals Direct to consumer Past or current patients When it comes to marketing, most focus is put on external marketing – going direct to the consumer to get  brand new patients.  However, internal marketing –  marketing […]

Consistently fill your schedule with new patients by creating a marketing calendar for your clinic. One thing that private PT practices have in common is that they thrive on consistently filled schedules. You know you have a lot to offer your patients, but first, you’ve got to get them through your door.  That’s where marketing […]

In-person workshops have proven to be the most effective way of converting the general public into direct access patients.  During the COVID-19 crisis, many owners in the Breakthrough community have experimented with online PT workshops. Making the switch from in-person to virtual workshops isn’t as simple as you might expect, but the results have been […]

Improve your management style, get your team aligned on goals, and create more time freedom when you start using scorecards as part of your hiring process. Click here to grab a free copy of the scorecard used in this training.  A scorecard is a personnel tool that you’re going to use in all of your […]