Free PT Owner Playbook
How Chad Madden 6X'd Cash Pay Services and Generated $49,575 in 2 Days
Download the free playbook that shows how to roll out cash pay services your team will actually recommend.
- The 3 biggest cash pay adoption mistakes PT clinics make
- The rollout framework that drives real clinician buy-in
- 3 promotion channels to use — in the right order
- How simple messaging helped drive nearly $50K in 2 days
Cash Pay
Playbook
Playbook
Chad Madden's Framework
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Inside the Playbook
What You'll Learn
01
The Margin Problem
Why insurance-only growth is getting harder and cash pay is a stronger profit lever.
02
The 3 Cash Pay Barriers
Why teams hesitate, resist, or avoid recommending the service to patients.
03
The Rollout Framework
How to build conviction, familiarity, and day-one recommendations across your team.
04
The Promotion Plan
How to market to current patients, past patients, and new leads — in the right order.
From the Breakthrough Community
Hear It from Practice Owners
Scaled from 8–10 locations to 24 with ~40% annual growth in visits and revenue
Lance Gross
Owner, GTS Physical Therapy
Tripled staff and tripled revenue in 8 years using Breakthrough's systems
Sean Weatherston
Owner, Altitude Physical Therapy
7 locations. ~6,000 patient visits/month. Breakthrough drives their growth.
Alexander Wielohorski
COO, Advance PT of Alaska
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Join thousands of PT practice owners building real cash pay revenue.
Trusted by over 2,000 Private Practice PTs
Here's what happens: Enter your info → we email you the playbook instantly. No calls, no strings.
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By submitting, you agree to our Privacy Policy.