Primus Physiotherapy

Deepak Sharma

Achieving a Profit in Under 11 Months

Like many Physiotherapists, Deepak chose to open his own PT practice to enjoy more time freedom and flexibility in his work. To him, these benefits were big priorities, and he decided that he didn’t want to be in practice for years before he could achieve them. As a deep learner, Deepak was committed to learning how to run his practice in a way that’s profitable, efficient, and allows him to be in control over his patient flow and the health of the practice.

Key Takeaways
$400,000 in revenue
In Year One
4000+ Patients Visits
From Direct to Consumer Marketing

By going straight to the consumer, Deepak realized that he had more control over his practices and the path to his goals of time freedom. He was able to hit the ground running immediately after opening his doors and start building a professional image within his community.

“The result of implementing the Product X in our business is that we started from zero to eight employees in the last 11 months, and we hit our break-even point in three months. And we are on a track to do $400,000 in revenue for our first year.” The systems in Breakthrough’s  Growth X (formerly Product X) platform allowed the practice to bypass many of the initial struggles and waiting games that many new practices experience by not leaving anything to chance.

Deepak also mentions that doctors’ referrals played a very small role in their success. “I don’t have to spend time dropping off cookies at doctors’ offices. Out of the 4,700 or so patient visits that we have received in our 11 months and 20 days of business, only about 52 have come from doctor referrals, and I don’t think that really accounts for more than $5,000.”

Deepak’s practice is now on track for $400,000 in revenue within their first year, a feat he attributes to the successful implementation of Growth X.