Sterling Physical Therapy

Sterling Carter

Dr. Sterling Carter shares his journey towards expanding to five clinics and achieving multimillion-dollar goals through strategic patient education and engagement at the last Breakthrough event.
Key Takeaways

Dr. Sterling Carter of Sterling Physical Therapy and Wellness in Houston, Texas, shares his positive experience with Breakthrough. The program has significantly improved their marketing and community education efforts, particularly through workshops on shoulder and knee pain. These efforts have re-engaged past patients and attracted new ones. Sterling’s goals include expanding to five clinics and achieving $5 million in revenue. Recent successes include renegotiating insurance rates and improving front desk operations. Sterling values the networking opportunities and expert guidance provided by Breakthrough, which reinforces essential business practices. He highly recommends the program to other physical therapy owners.