Frequently Asked Questions
A Patient Demand Platform is an all-in-one software solution designed to promote private practices through educational resources and direct-to-consumer marketing. Patients become aware of your practice through education. Rather than waiting for physician referrals, the goal is to put the choice in the patients’ hands for the care they want. Through reactivations and other proven marketing systems, your practice will stay top of mind when patients choose to pursue natural, non-invasive care for their pain or mobility issues.
Workshops are the best method for converting cold-market leads into new patients. Offering free educational resources helps to enrich your community, position you and your practice as the local experts with solutions to their issues, and generate goodwill. Once a lead has physically entered your practice, they are significantly more likely to be open to signing up for a new plan of care. Many clients will see an 80% conversion rate from workshop attendees to new plans of care. With Breakthrough, you’ll be able to fill new workshops every month.
Recently it’s become very popular to discount initial services in order to get leads in the door. We think this is problematic: it doesn’t promote long-term relationships or plan of care completions and can become complicated with Medicare compliance. With free workshops or other compliant offerings, you create goodwill and educate your community without devaluing your services.
Packages start at $700 per month, depending on the extent of software and marketing solutions that are right for your practice growth strategy. If you’re ready to discuss cost, we recommend signing up for a brief Strategy Call with a Program Director to learn more.
These marketing solutions are fully scalable, enabling the testing of ad campaigns across hundreds of practices. Test results that stem from millions of impressions create better results, which are then used to improve ad performance across the board. Combine this extensive testing with over 20+ years of experience in developing effective marketing campaigns for conservative care private practices, you get a winning formula for proving out marketing systems. It works, time and time again.
Check out these customer testimonials – this is a great way to see a wide variety of benchmark results. You can also check out the different use case scenarios to see how Breakthrough impacts practices depending on your own practice growth goals.
No. We are similar to advertising agencies in that we will monitor your ad campaign daily, making sure you get the best ROI for your ad spend… but we are more than an agency. You also get educational materials, training events, community connections, done-for-you email follow-up sequences, and more. While marketing agencies cost a lot of money and only A/B test advertising campaigns for your practice, with Breakthrough you’ll gain access to scalable marketing solutions that have been tested and proven across hundreds of practices nationwide.
You can access over 50+ hours of on-demand educational video modules, weekly mastermind calls, manual therapy, clinical director certifications, and other educational programs. However, we are not a school and currently do not offer CE credits (although we aim to in the future). In addition to training materials, you also gain access to a community of peers, Patient Demand software, marketing solutions, and more.
The Patient Demand Platform is “software as a service” (SaaS), but Breakthrough is not exclusively a SaaS company. You also get over 50+ hours of on-demand educational video modules, weekly mastermind calls, manual therapy, clinical director certifications, other educational programs, two-way texting, done-for-you campaigns, and advertising automation.
Once a social media platform has been around for a certain amount of time, the algorithms are optimized only to show businesses that “pay to play.” This means investing in marketing and advertising is important. The ideal ad spend is different for every practice. We recommend clients start with approximately $1000 a month per platform to get the optimum ROI and return their ad spend quickly using proven marketing systems.
If you’re ready to walk away from the negotiating table and drop your low-paying insurers, make sure you can rebalance your payor mix. Find ways to reactivate past patients who use your highest payors, promote your most valuable plans of care, and attract more patients to fill your schedules and spaces. You can also promote cash-pay services in order to protect your bottom line. These are some of the Profit Levers you can learn about in the new Profitability Under Pressure program.
Negotiating better rates with insurance companies is a long process that takes patience and determination. Essentially, the process involves finding the right contact within the provider company, communicating to them how their rates are unsustainable, and building an argument for how they will save money overall by reimbursing your practice more fairly. If you want to download a free copy of the Reimbursement Renegotiation Letter Template, schedule a brief Strategy Call with a Program Director, and we’ll go over the letter with you and other ways you can improve your profit margins.
The best way to improve compliance and reduce cancellations is to start off on the right foot. We have resources to train your staff on the Seven Step Killer Exam – this will create a better sense of buy-in from your patients, and is proven to improve completion rates. Automated emails and follow-up call lists through Patient Demand software will also help with reminders, decreasing cancellations for initial evaluations.
Just starting out? For a brand-new practice, a top strategy is building a contact list as soon as possible. You can do this by presenting free workshops at local gyms or other businesses. Then, email those new contacts at least once a month to stay top of mind for free. If you’re interested to see if Breakthrough has tools or solutions for you, sign up for a brief Strategy Call with a Program Director and we can answer any specific questions you may have.
Declining reimbursements, raging inflation, and rising costs are putting pressure on profit margins across the board. Many practices are finding creative ways to overcome these shrinking margins. These strategies are the core of the new Profitability Under Pressure program – click here to learn more.
Marketing materials that use specific messaging and content to elicit a response from the reader. Thus focusing time, money and resources on a specific target group. EX: Rotator cuff injuries advertisement with a CTA to attend a treatment and rehab workshop. Some of the hallmarks of Direct Response Marketing are to always speak to the awareness level of the reader, and always direct them to take action after consuming the marketing content.
