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Industry // Physical Therapy

Grow Your Physical Therapy Private Practice

Increase demand for your clinic. Gain an edge over local HOPTs and POPTs and have the freedom to spend more time working on your practice than in it. Become the go-to practice in your community and watch your practice grow month after month.

Physical Therapy Marketing Case Study
Deepak Sharma
Primus Physiotherapy

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25 Proven Marketing Strategies For Attracting Patients

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How It Works

Spend More Time Working On The Practice Than In It

If you’re like most PT private practice owners, you want to spend more time working on the practice than it. In order to do that you know that you need to reduce how often you treat. You need to hire, fill the new hires schedule, train your staff and improve your systems. Breakthrough’s all-in-one patient demand platform provides consistent new patient growth and improves the efficiency of your staff, so you can spend less treating and more time growing your practice.

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Improve Your Payer Mix

Studies show that 90% of people that need physical therapy will never schedule an appointment. Most physical therapy marketing solutions focus on engaging with the 10%. Breakthrough’s patient-demand platform provides a combination of patient-centric and direct response marketing strategies to attract the 90%. Attract a higher quality patient that has a higher graduation rate.

Ads, Landing Pages, Workshops & Emails

Available Funnels

NeuropathyHip PainRotator CuffBack Pain & SciaticaArthritisNeck PainHeel Pain

Features & Benefits

The Tools You Need
To Grow Your Practice

Our entire end-to-end platform is built to provide the advertising, tools, software and training private practices need to turn people in pain in their community into loyal patients.

Breakthrough Google Ads
Online Advertising
Tap into Facebook, Google, Instagram and YouTube to reach more people in your community.
Breakthrough Landing Pages
Landing Pages
Get pre-built and optimized direct response landing pages. Pages that are designed to convert people from your community into high quality leads and patients.
breakthrough-lead-management
Lead Management
Keep track of inbound calls and patient follow-up without needing multiple systems or adding unnecessary paperwork.
Breakthrough Email Automation
Email Automation
As soon as a lead is added to the software, they receive automated drip emails. These emails educate, add value, and position your practice as the authority.
breakthrough-two way texting
Two-Way Texting
Send and receive text messages right from the platform. Book more appointments by instantly connecting with patients. All text history is tracked within the contact record.
Breakthrough Call Tracking
Call Tracking
Keep track of inbound calls and patient follow-up without needing multiple systems or adding unnecessary paperwork.
Breakthrough Performance Insights
Performance Insights
Measure the performance of all of your marketing campaigns using the built-in analytics dashboard. Clearly see the impact marketing has on your bottom line.
Certification Courses
Access staff certification programs and courses including: Patient Conversion Certification and Clinical Director Certification, PT Experts, Killer Marketing, and more.
Breakthrough Community
Peer-to-Peer Network
Join an exclusive community of growth-minded practice leaders who have scaled clinics, opened new locations, successfully exited & more.
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My family life is better; I’m less stressed and much happier. My employees are happier, too, and the aura of my clinic is much more positive.
Hersh Shukla
Orthopedic & Spine Physical Therapy

Frequently Asked Questions

FAQs

What is Direct Access Marketing?
Direct access marketing is advertising or marketing directly to the consumer to attract patients without a physician referral.
What is a Patient Demand Platform?
Most practice marketing platforms are not end-to-end. They are built around helping practices engage with past patients and people already aware of the practice. They offer little to no support for increasing demand for the practice. Patient Demand Platforms are end-to-end. This means they offer solutions for people who are already aware and they provide tools and systems to bring more awareness to the practice.
What is Patient-Centric Marketing?
Patient-centric marketing is marketing that focuses on the needs of the patients you serve. It educates and adds value. Your online ads are not meant to attract other clinicians and so you should avoid clinical terms and descriptions in order to get the highest number of responses. Instead, these ads meet the patient where she is at in her journey. Not only are these ads better for patients, they are better for practices too. They build rapport and trust.
Why is it important to host workshops at my physical therapy practice?
When workshops are done right, they convert people into patients. You don’t need to rely on physician referrals. Both in-person and online workshops enable your practice to become a destination for people with musculoskeletal issues. Workshops also maximize your use of time by selling to a group not an individual.
How Much Money Should A Physical Therapy Practice Owner Spend On Marketing?
The Physical Therapy industry average spent on Marketing is 1.2% to 1.8% of total revenue. Unfortunately much of this is actually spent on debt, bad services or in the wrong places. Best practices are to spend 10% of your total revenue on marketing your PT Practice.

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practices accelerating
their growth with
Breakthrough.

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