Free Training: Good vs. Bad Conversions | Breakthrough

FREE LIVE TRAINING · MAY 29 · 1PM ET ------ Save my seat →

Free Live Training · May 29 · 1PM ET

Your Marketing Works. Patients Are Calling. They're Just Not Coming In.

One practice lost 99 scheduled evaluations in a single quarter. After fixing their conversion process, that number dropped to 17 — and they recovered over $80,000 in plan-of-care revenue. Join us live to learn exactly what they changed.

Friday, May 29, 2026

1:00 PM ET · 60 minutes

Live on Zoom

In 60 minutes you'll discover:

The 5-point conversion scorecard that shows you exactly where your leads are dying — before you've lost another six figures finding out the hard way.
The one number you should check before you spend another dollar on ads — and why most owners never look at it until it's too late.
What a converting call, text, and email actually sounds like — and the one mistake your front desk is almost certainly making right now.
The 5-minute follow-up rule that can double your booked evals — and why the potential patients you already have are worth more than any new campaign you could run.
Why every unconverted lead isn't just lost revenue — it's a patient who ended up with a pill, an injection, or a surgery they may not have needed.

May 29 · 1:00 PM ET

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56 practice owners already registered

2,000+

Practices Served

10 Yrs

In Private Practice

20x

Better Lead Response

The Hidden Cost of Bad Conversion

If your front desk takes an hour to respond, the lead you just paid for is 20x less likely to convert

Those 82 patients didn't disappear. They went somewhere else for care — to the competitor down the street. To urgent care. To the family doctor for pain meds. To the specialist for an injection or surgery. That person who called your office but didn't schedule? There's a good chance they ended up with a pain prescription, an injection, or a surgeon's referral they didn't need. You can fix that.

Scheduled evaluations quietly lost by one practice in a single quarter

$80K+

Plan-of-care revenue recovered after tightening one process

20x

Conversion difference between a 5-minute vs. 1-hour response

The Difference Costs You Patients

Good Conversion vs. Bad Conversion

Most practices think they have a conversion process. But "having a process" and actually converting are two very different things. Here's the line we'll draw clearly on May 29.

Bad Conversion

Leads scattered across email, phone, website, sticky notes, spreadsheets
Follow-up happens hours (or days) after the lead comes in
Front desk reads from a script, treats leads like a checkbox
No-shows and cancellations disappear into a black hole
No way to measure what's actually working — gut feel only

Good Conversion

All leads flow to one system — nothing falls through the cracks
Follow-up within 5 minutes — automated, every time
Conversation quality matters — listen, qualify, book
Re-engagement workflows — catch the cancellations and no-shows
Measurable conversion rate — you know what's working

What You'll Walk Away With

6 Breakthroughs in 60 Minutes

No fluff. No theory. Just the exact frameworks we use with multi-location practices doing $1M–$20M+ to plug the holes in their conversion process.

The 5-Point Conversion Scorecard

The exact scorecard that shows you where your leads are dying — before you've lost another six figures finding out the hard way.

The One Number You're Not Tracking

The one number to check before you spend another dollar on ads — and why most owners never look at it until it's too late.

What A Converting Call Sounds Like

What a converting call, text, and email actually sounds like — and the one mistake your front desk is almost certainly making right now.

The 5-Minute Follow-Up Rule

The rule that can double your booked evals — and why the potential patients you already have are worth more than any new campaign you could run.

The Real Cost Of An Unconverted Lead

Why every unconverted lead isn't just lost revenue — it's a patient who ended up with a pill, an injection, or a surgery they may not have needed.

Where AI Actually Helps

The three places AI can fix conversion problems human teams can't — and where AI will absolutely make things worse.

Your Host

Chad Madden

Founder, Breakthrough · Madden PT

Built marketing systems for 2,000+ private practices over the last 10 years

Owner of Madden PT — 36 clinicians, 200 reactivations/mo, $300K+ in cash sales

Built the first AI Marketing Agent purpose-built for physical therapy

Real Owners. Real Results.

What Practice Owners Are Saying

Multi-location practices, solo clinics, and everything in between. Same system. Same results.

"Our sales went up 70% last quarter. We're now clocking over $200K a month — one location. We're one of the busiest outpatient clinics in Eastern Toronto."

Andy Soni

Director, Whitby Physio

"Our initial evaluations per month have grown from about 45 to 50 — now we're up at around 89. Almost doubled in six months."

Jordan Zuccarelli

Owner, Kansas PT

"We sent one Medicare reactivation email. Within 10 hours we had 280 responses. By Saturday morning, almost 300. We reactivated about 40 Medicare patients just from last week."

Yvette Sardillo

Owner, Power Center PT

Swipe to see more

Is This For You?

This Training Is Built For You If…

We built this for practice owners who are already doing the work — they just want to stop watching revenue walk out the door.

You own a private PT, chiro, or rehab practice doing $500K–$20M+ per year

You're generating leads but conversion feels inconsistent — some weeks great, some weeks dead

Your front desk is slow to respond or follows up only when they remember

You've spent money on ads, agencies, or workshops and can't tell what worked

You have thousands of past patients in your EMR you haven't reached out to in 12+ months

You want a system that runs in the background so growth doesn't depend on you doing more

Your Marketing Is Working.
The Problem Is After The Click.

One hour. Live with Chad Madden. The exact frameworks we use with practices doing $1M–$20M to plug the conversion holes draining their revenue every week.

Save My Seat — It's Free

May 29 · 1PM ET · Limited to 500 live seats · Replay not guaranteed