In this episode, learn three effective ways to promote your gait analysis services from experts Doug Adams and Chad Madden. Discover how RunDNA technology is revolutionizing gait analysis and explore the impressive growth and metrics of users in 2024. The duo discusses various promotional strategies, including engaging with running coaches, leveraging patient email lists, and organizing screening nights. They share actionable insights on converting potential clients into patients and enhancing the value of services offered. Also covered are topics like patient education, financial planning under pressure, and the benefits of consistent marketing. Ideal for private practice owners looking to increase profitability and stand out in the market.

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00:00 Introduction to the Podcast

00:23 Exciting Developments in Gait Analysis

01:25 Strategies to Promote Gait Analysis Services

02:12 Engaging with Running Communities

03:04 Poll Results and Marketing Insights

05:55 Increasing Value Through Gait Analysis

06:48 Market Trends and Financial Challenges

12:31 The Importance of Gait Analysis

20:59 Implementing Gait Analysis in Practice

22:57 Overcoming Barriers and Staff Buy-In

32:55 Focusing on High Performers

33:54 Weekly Meetings and Promotion Channels

34:48 New Patient Email Sequences

36:00 Pricing Packages and Consultations

38:05 Marketing to Past Patients

43:08 Cold Traffic Marketing

49:00 Implementing a Profitability System

56:37 Q&A and Final Thoughts