In this episode of the Grow Your Practice Podcast, host Chad Madden shares six critical steps to develop a direct-to-consumer marketing system tailored for private practices. Using a clinical analogy, Chad breaks down the process: Look (attribution and source of new patients), Plan (capacity and scheduling), Strategize (reactivation and marketing efforts), Implement (putting plans into action), Measure (tracking results), and Reassess (refining strategies). Throughout, Chad emphasizes the importance of adapting marketing strategies to keep up with changing patient acquisition trends. Additionally, the episode introduces a 90-day masterclass called ‘Profitability Under Pressure’ focused on increasing revenue and enhancing financial stability for practice owners.

Are you a practice owner who would like to join these live calls?

Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbn

If you find this episode helpful, we have the ‘Profitability Under Pressure’ program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Six Steps to Direct-to-Consumer Marketing

01:16 Understanding Patient Sources

02:58 Setting Marketing Goals

04:34 Creating and Implementing a Marketing Plan

06:00 Developing Marketing Strategies

07:03 Profitability Under Pressure Program

08:54 Implementing and Measuring Marketing Efforts

11:04 Reassessing and Adjusting Marketing Plans

16:38 Conclusion and Upcoming Events