Chad Madden shares how PT owners can beat the holiday and deductible slump by doubling down on the one channel you truly control—your past patient list. Hear the 5 New Patient Pathways, why messaging is easier (and cheaper) than ever with AI, and how a single “free screen” campaign produced 73 reactivations in one morning. You’ll get practical tactics for text/email, calibrated questions that convert, and what a winning Q4 marketing cadence looks like. Check the show notes for the “10 Best Questions” PDF and details on the October 21 Virtual Summit.

YouTube Time Stamps
00:00 – Welcome & why slow seasons hit PT practices
02:48 – Why Q4 ads & physician referrals underperform
07:08 – Hard lessons from 2007–2009 losses
12:22 – The “Greatest Promotion Ever”: 73 reactivations in one morning
14:04 – The 5 New Patient Pathways (from easiest to hardest)
16:58 – Own your list: text, email and AI-powered messaging
24:30 – Conversion, tracking & the AI agent “Emily”
33:05 – Pitfalls, cadence, and your Q4 action plan

Book a free demo call and get a behind-the-scenes look at the exact systems, tools, and frameworks Chad used to grow from a solo PT to a $20M practice — and the blueprint he’s using to reach $100M. https://getbreakthrough.com/demo/