For Arizona PT Owners: Beat the Summer Slow-Down | Free Reactivation Training June 23 | Breakthrough
FREE LIVE TRAINING · TUE JUNE 23 · 2PM ET ------ Save my seat →
Breakthrough
Built for Arizona Practices
Free Live Training · June 23 · 2PM ET
For Arizona PT Private Practice Owners Struggling With the Summer Slow-Down

You're Sitting On 500-5,000 Past Patients. Here's How To Reactivate 200 In A Month.

Every summer, Arizona practices feel it: seasonal patients head north, the heat thins out the waiting room, and the schedule that stayed packed all winter starts to gap. This free training shows you how to keep it full by reactivating the past patients who stay local. It's the exact system Chad Madden used to reactivate 200 past patients in a single month, without adding a dollar to the ad budget. Live on June 23.

Tuesday, June 23, 2026
2:00 PM ET · 60 minutes
Live on Zoom
In 60 minutes you'll discover:
  • The graduation-rate test that tells you whether reactivations will work for you, before you've sent a single email.
  • The exact monthly cadence (2 emails + 1 text) that keeps a past-patient list warm year-round, so it answers when you ask.
  • Why the busiest practices never shut marketing off, even with a 4-week waiting list, and what it quietly costs the ones who do.
  • The "outflow before inflow" rule most owners get backwards, and why their one "please come back" email falls flat.
  • Where the AI Conversion Agent fits so reactivations run on autopilot instead of on your front desk's memory.
June 23 · 2:00 PM ET
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38 practice owners already registered
2,000+
Practices Served
200/mo
Reactivations at Madden PT
10 Yrs
In Private Practice
The Asset You're Not Using

The past patients in your EMR are worth more than your entire ad budget, if your list is warm enough to answer

When your seasonal patients head north for the summer, the past patients still in your backyard are the fastest way to keep volume up. But most owners only send one offer to a cold list, get a weak response, and decide "reactivations don't work in my market." The list didn't fail. The system did. Outflow comes before inflow. The practices cashing in on reactivations have been warming that list every week, all year, long before they ever made an offer. On June 23, we'll show you exactly how.

200
Past patients reactivated by Madden PT in a single month
2×/yr
How often we actually run an offer: the rest is goodwill
280
Responses Power Center PT got in 10 hours from one email
Why Some Lists Answer And Some Don't

A Cold List vs. A Warm List

Same number of past patients. Wildly different results. The difference isn't the offer. It's everything you did before the offer. Here's the line we'll draw clearly on June 23.

A Cold List
  • The list only hears from you when you want something: an offer
  • One blast goes out, a handful reply, most ignore it
  • Promoting clinicians with low graduation rates, patients who never finished care
  • Marketing shuts off the moment the schedule fills up
  • Reactivations feel random: great one month, dead the next
A Warm List
  • 2 value emails + 1 text every month, all year, automated
  • A handwritten letter on day one and at discharge, so patients already feel known
  • Promoting clinicians with 80%+ graduation rates, patients who got better
  • Marketing runs year-round, even with a 4-week waiting list
  • When you make an offer, patients come out of the woodwork
What You'll Walk Away With

6 Breakthroughs in 60 Minutes

No fluff. No theory. Just the exact reactivation system Chad runs at Madden PT and with multi-location practices doing $1M-$20M+ to fill schedules from patients they've already treated.

1

The Graduation-Rate Test

Why an 80%+ graduation rate is the single biggest predictor of whether reactivations will work, and how to find yours before you waste a campaign.

2

The Monthly Magic Framework

The exact cadence we run on every list: 2 email campaigns + 1 text campaign a month. What goes in each, and why the mix matters more than the message.

3

Goodwill Before Offers

Why we only run offers about twice a year, and how the goodwill in between is exactly what makes those two offers explode.

4

The Waiting-List Trap

The counterintuitive reason the busiest practices keep marketing through a 4-week waiting list, and what shutting it off really costs you in June and November.

5

Outflow Before Inflow

The system that turns a single cold "please come back" email into a flood of rebookings, by warming the list every week or two.

6

Reactivations On Autopilot

Where the AI Conversion Agent handles the text follow-up so 200 reactivations don't depend on your front desk remembering to send them.

Save My Seat, It's Free
Chad Madden, Founder of Breakthrough
Your Host
Chad Madden
Founder, Breakthrough · Owner, Madden PT
Owner of Madden PT: 36 clinicians, 200 reactivations a month, $300K+ in cash sales
Built marketing systems for 2,000+ private practices over the last 10 years
Built the first AI Conversion Agent purpose-built for physical therapy
Real Owners. Real Reactivations.

What Practice Owners Are Saying

Multi-location practices, solo clinics, and everything in between. The same past-patient list, finally put to work.

Mike Van Gilder, PT, DPT, FAFS, Co-Founder of G3 Physical Therapy & Wellness Center
First Reactivation Campaign

Across their two locations, G3's first reactivation campaign brought in 57 appointment requests and they've already booked over 50 free screens.

Mike Van Gilder, PT, DPT, FAFS
Co-Founder, G3 Physical Therapy & Wellness Center
Yvette Sardillo testimonial

"We sent one Medicare reactivation email. Within 10 hours we had 280 responses. By Saturday morning, almost 300. We reactivated about 40 Medicare patients just from last week."

Yvette Sardillo
Owner, Power Center PT
Andy Soni testimonial

"Our sales went up 70% last quarter. We're now clocking over $200K a month, one location. We're one of the busiest outpatient clinics in Eastern Toronto."

Andy Soni
Director, Whitby Physio
Jordan Zuccarelli testimonial

"Our initial evaluations per month have grown from about 45 to 50, now we're up at around 89. Almost doubled in six months."

Jordan Zuccarelli
Owner, Kansas PT
Swipe to see more
Is This For You?

This Training Is Built For You If…

We built this for Arizona practice owners who already have the asset (a list of past patients). They're just not getting it to answer.

You own a private PT, chiro, or rehab practice in Arizona with 500-5,000 past patients sitting in your EMR
You've got clinicians with schedules that aren't full, and you'd rather fill them than keep hiring
You've tried a "come back" email or two and it fell flat, so you assumed your list was tapped out
You only reach out to past patients when you're running a promotion, never in between
You're opening or growing a location and need patients fast, without waiting on referrals
You want reactivations to run in the background instead of depending on your front desk's memory

Your Next 200 Patients Aren't a New Ad Campaign. They're Already On Your List.

One hour, live with Chad Madden: the exact reactivation system that keeps your schedule full through the Arizona summer, from the patients you've already treated. Free, but seats are limited.

Save My Seat, It's Free
Tuesday, June 23 · 2PM ET · Limited to 500 live seats · Replay not guaranteed
Save My Seat · June 23 · 2PM ET