An Insanely Easy Way To Get Consistent New Patients | Free Live Training September 15 | Breakthrough
FREE LIVE TRAINING · TUE SEPTEMBER 15 · 1PM ET ------ Save my seat →
Breakthrough
Free Live Training · September 15 · 1PM ET

Get Off The Revenue Rollercoaster. Here's An Insanely Easy Way To Get Consistent New Patients.

Most practices ride a rollercoaster: a slow month, a scramble to fill it, a good month, then the dip again. Madden PT ended that cycle and reactivated 200 past patients in a single month, without adding one dollar to the ad budget. On September 15, Chad Madden is breaking down the exact system, campaign by campaign, so new patients show up every month, not just the ones you scramble for.

Tuesday, September 15, 2026
1:00 PM ET · 60 minutes
Live on Zoom
In 60 minutes you'll discover:
  • The graduation-rate test that tells you whether reactivations will work for you, before you've sent a single email.
  • The exact monthly cadence (2 emails + 1 text) that keeps a past-patient list warm year-round, so it answers when you ask.
  • Why the busiest practices never shut marketing off, even with a 4-week waiting list, and what it quietly costs the ones who do.
  • The "outflow before inflow" rule most owners get backwards, and why their one "please come back" email falls flat.
  • Where the AI Conversion Agent fits so reactivations run on autopilot instead of on your front desk's memory.
September 15 · 1:00 PM ET
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Limited to 500 live seats. Replay not guaranteed.

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35 practice owners already registered
2,000+
Practices Served
200/mo
Reactivations at Madden PT
10 Yrs
In Private Practice
The Revenue Rollercoaster

You don't have a lead problem. You have a consistency problem, and the fix is already sitting in your EMR

Most owners send one offer to a cold list, get a weak response, and decide "reactivations don't work in my market." The list didn't fail. The system did. Outflow comes before inflow. The practices who never ride the rollercoaster have been warming that list every week, all year, long before they ever made an offer. On September 15, we'll show you exactly how.

200
Past patients reactivated by Madden PT in a single month
2×/yr
How often we actually run an offer: the rest is goodwill
280
Responses Power Center PT got in 10 hours from one email
Why Some Practices Are Always Full And Some Aren't

The Rollercoaster vs. The System

Same number of past patients. Wildly different results. The difference isn't the offer. It's everything you did before the offer. Here's the line we'll draw clearly on September 15.

The Rollercoaster
  • The list only hears from you when you want something: an offer
  • One blast goes out, a handful reply, most ignore it
  • Promoting clinicians with low graduation rates, patients who never finished care
  • Marketing shuts off the moment the schedule fills up
  • Reactivations feel random: great one month, dead the next
The System
  • 2 value emails + 1 text every month, all year, automated
  • A handwritten letter on day one and at discharge, so patients already feel known
  • Promoting clinicians with 80%+ graduation rates, patients who got better
  • Marketing runs year-round, even with a 4-week waiting list
  • When you make an offer, patients come out of the woodwork
What You'll Walk Away With

6 Ways To Get Off The Rollercoaster

No fluff. No theory. Just the insanely easy system Breakthrough runs at Madden PT and with multi-location practices doing $1M-$20M+ to turn patients they've already treated into consistent new patients, every month.

1

The Graduation-Rate Test

Why an 80%+ graduation rate is the single biggest predictor of whether reactivations will work, and how to find yours before you waste a campaign.

2

The Monthly Magic Framework

The exact cadence we run on every list: 2 email campaigns + 1 text campaign a month. What goes in each, and why the mix matters more than the message.

3

Goodwill Before Offers

Why we only run offers about twice a year, and how the goodwill in between is exactly what makes those two offers explode.

4

The Waiting-List Trap

The counterintuitive reason the busiest practices keep marketing through a 4-week waiting list, and what shutting it off really costs you in June and November.

5

Outflow Before Inflow

The system that turns a single cold "please come back" email into a flood of rebookings, by warming the list every week or two.

6

Reactivations On Autopilot

Where the AI Conversion Agent handles the text follow-up so 200 reactivations don't depend on your front desk remembering to send them.

Save My Seat, It's Free
Chad Madden, Founder of Breakthrough
Your Host
Chad Madden
Founder, Breakthrough · Owner, Madden PT
Owner of Madden PT: 36 clinicians, 200 reactivations a month, $300K+ in cash sales
Built marketing systems for 2,000+ private practices over the last 10 years
Built the first AI Conversion Agent purpose-built for physical therapy
Real Owners. Real Reactivations.

What Practice Owners Are Saying

Multi-location practices, solo clinics, and everything in between. The same past-patient list, finally put to work.

Yvette Sardillo testimonial

"We sent one Medicare reactivation email. Within 10 hours we had 280 responses. By Saturday morning, almost 300. We reactivated about 40 Medicare patients just from last week."

Yvette Sardillo
Owner, Power Center PT
Andy Soni testimonial

"Our sales went up 70% last quarter. We're now clocking over $200K a month, one location. We're one of the busiest outpatient clinics in Eastern Toronto."

Andy Soni
Director, Whitby Physio
Jordan Zuccarelli testimonial

"Our initial evaluations per month have grown from about 45 to 50, now we're up at around 89. Almost doubled in six months."

Jordan Zuccarelli
Owner, Kansas PT
Swipe to see more
Is This For You?

This Training Is Built For You If…

We built this for practice owners who already have the asset (a list of past patients). They're just not getting it to answer.

You own a private PT, chiro, or rehab practice with 500-5,000 past patients sitting in your EMR
You've got clinicians with schedules that aren't full, and you'd rather fill them than keep hiring
You've tried a "come back" email or two and it fell flat, so you assumed your list was tapped out
You only reach out to past patients when you're running a promotion, never in between
You're opening or growing a location and need patients fast, without waiting on referrals
You want reactivations to run in the background instead of depending on your front desk's memory

Stop Riding The Revenue Rollercoaster. Your Next Consistent Month Is Already On Your List.

One hour, live with Chad Madden: the insanely easy system that turns the patients you've already treated into consistent new patients, every month. Free, but seats are limited.

Save My Seat, It's Free
Tuesday, September 15 · 1PM ET · Limited to 500 live seats · Replay not guaranteed
Save My Seat · September 15 · 1PM ET