Practice Growth Resources | Breakthrough

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Growth Resources

Articles, ebooks, online training, and other business and marketing resources
to help your practice grow.

12-month marketing calendar for physical therapy practice owners
Physical Therapy

12-Month Marketing Calendar for PTs

  • Tools

Create more consistent patient flow in your physical therapy practice using this handy calendar that shows you exactly what to do and when.

Learn 4 ways to ensure financial stability during economic downturn
Chiropractic

4 Ways to Recession-Proof Your Practice

  • Webinars

Uncover the biggest mistakes practice owners make during economic uncertainty and learn 4 ways to help ensure financial stability.

Marketing direct to the consumer: How to compete

Marketing Direct to the Consumer: How to Compete

  • Webinars

Learn how to compete in an economic downturn. Discover how to implement direct to consumer marketing principles at your practice.

learn how to attract qualified PTs to your practice

Hiring Qualified PTs in a Challenging Market

  • Ebooks

This in-depth read offers a step-by-step process to help practice owners with attracting qualified PT candidates in a competitive job market.

Selling in 5-10 years starts now: How to prepare for a sell

Selling in 5-10 Years Starts Now

  • Webinars

Learn how to prepare for a sell. See how this private practice owner 4Xed the value of his practice in only 5 years and was able to sell a portion of his practice for more than $11 million.

Multicare Chiropractic books $57.5K in revenue working with Breakthrough

Multicare Chiropractic Books $57,500 in Revenue in 3 Months

  • Case Studies

Shortly after starting with Breakthrough, Dr. Boeckenhauer launched workshop ads and held her
first workshop which generated $45K.

hear how 3 practice owners doubled patient visits

3 Owners Share How They Doubled Patient Visits

  • Webinars

Hear how 3 practice owners doubled visits within two years.

6 email marketing ideas you can implement in your practice

Get 6 Email Marketing Ideas in Under an Hour

  • Webinars

Discover 6 engaging email campaigns you can copy and send to your patient list.

more patients, less effort: how to finally get consistency with your marketing

More Patients, Less Effort: How to Finally Get Consistent with Your Marketing

  • Webinars

Discover an easier way to set up emails and automate, write copy, and create consistent marketing campaigns for your practice.

avoid losing money marketing by fixing your funnel

How to Avoid Losing Money on Marketing

  • Webinars

Learn how to get more patients and stop wasting money…by fixing the number one marketing mistake made in private practice physical therapy and chiropractic clinics.

How to use email blasts and two-way texting to get more patients

How to Increase Visits with Email Blasts and 2-Way Texting

  • Webinars

Uncover ways to improve your email blasts and better utilize two-way texting to get more patients.

Learn how to get more patients with Google and YouTube ads

How to Get More Patients with Google and YouTube Ads

  • Webinars

Learn how to do Google Advertising and YouTube advertising to get more patients into your physical therapy or chiropractic clinic.

Case Study: Neff PT Increases Revenue with Neuropathy Program

Neff PT Increases Revenue Per Patient with Neuropathy Program

  • Case Studies

Neff PT successfully tapped into a valuable new patient market by kickstarting a Neuropathy Program with Breakthrough. The program enables Neff PT to diversify its payer mix and generate 181% more revenue per patient.

Two proven ways to boost revenue

Two Proven Ways to Boost Practice Revenue

  • Webinars

Learn proven systems that can help you boost revenue as you’re navigating steep Medicare cuts, hiring challenges, and inflation.

Chad's story about how he built a $10 Million Practice

Chad’s Story: How He Built a $10M Practice

  • Webinars

Discover how Chad grew his practice to be valued at over $10 Million. Learn the 15 key variables that determine practice value.

how to fill a new PT's schedule

Video: Filling a New Hire’s Schedule Without Missing a Beat

  • Webinars

Get Practice Owner Chad Madden’s 3-step process for filling a new hire’s schedule. Plus, learn helpful systems for increasing patient demand at the exact right time.

how to hire a PT

Video: How to Hire When It Seems Impossible to Compete

  • Webinars

Get tips and insights into hiring the right clinicians for your practice in a competitive hiring market.

Assess the financial health of your practice and increase top-line revenue with strategies to attract more patients, improve revenue per patient, and reactivate past patients. This tool can act as a template to use in your annual planning exercise. 

The Ultimate 2022 Planning Tool for Private Practice Leaders

  • Tools

Assess the financial health of your practice and increase top-line revenue with strategies to attract more patients, improve revenue per patient, and reactivate past patients. Use this template in your annual planning exercise.

Transform your practice by tapping into the huge demand for a solution to neuropathy. Watch the training to discover an overview of the market opportunity in neuropathy and strategies for attracting neuropathy patients. 

Video: How to Grow Your Practice with More Neuropathy Patients

  • Webinars

Transform your practice by tapping into the huge demand for a solution to neuropathy. Watch the training to discover an overview of the market opportunity in neuropathy and strategies for attracting neuropathy patients.

How to increase patient value in light of declining healthcare reimbursements. Discover strategies to help you maximize the value of existing patients so you're not leaving money on the table. 

Video: Increasing Patient Value Despite Reimbursement Cuts

  • Webinars

Chad Madden sits down with the COO of Raintree, Terence Sims. Discover strategies to help you maximize the value of existing patients so you’re not leaving money on the table.

Learn how to increase the value of your private practice.

Increase the Value of Your Practice Cheat Sheet

  • Tools

Discover the formula potential buyers use to determine the purchase price for your practice. Learn how to improve the value of your private practice.

Use this Treatment Plan Template to stop getting ghosted by patients, increase retention and create a culture of celebration at your clinic.

Treatment Plan / Plan of Care Template

  • Tools

Reduce patient no-shows with this Treatment Plan Template. Stop getting ghosted by patients, increase retention and create a culture of celebration at your clinic.

Understand what’s included in the final 2022 Medicare rules and learn how to ensure the profitability of your practice in 2022 and beyond.

2022 Medicare Cuts Q&A with Chad Madden & Mary Daulong

  • Webinars

Understand what’s included in the final 2022 Medicare rules and learn how to ensure practice profitability in 2022 and beyond. Speakers include Chad Madden, Breakthrough Cofounder, and Mary Daulong, President/CEO of BCMS.

Practice profitability is a function not only of number of patients, but also the value of each patient. Watch this webinar recording to learn how to attract better paying patients to increase per patient revenue.  

Video: How to Attract Better Paying Patients

  • Webinars

Practice profitability is a function not only of your number of patients, but also of the value of each patient. Watch this webinar recording to learn how to attract better paying patients to increase per patient revenue.

25 Proven Marketing Strategies for Attracting More Patients

  • Ebooks

Level up your practice with automated and repeatable marketing strategies — so you’re not shooting from the hip when it comes to your bottom line. Get actionable insights that will attract more patients to your clinic.

Rick Gawenda on the Impact of Medicare Changes in 2021

  • Podcasts

Rick Gawenda shares his thoughts on Medicare changes and what impact they will have on Private Practice physical therapy.

Killer Marketing Secrets for Private Practice PTs

  • Ebooks

Grow and scale your Physical Therapy practice by attracting new patients through the proven marketing and business strategies in this book.

30 Proven Marketing Systems for Private Practice

  • Guides

Free guide with 30 strategies to attract more physical therapy patients. Includes tips to help promote your practice to the general public and convert more leads.

Increase the Value of Your Practice Guide

  • Guides

7 tips for increasing the value of your private practice including the formula potential buyers use to determine the purchase price for your business.

Zero to Profitable in 3 Months Webinar

  • Webinars

Learn a proven and repeatable process for opening de novo PT locations and getting them profitable in a fraction of the time it normally takes to break even.

How to Hire in an Employer’s Market

  • Ebooks

Tips on how to attract and hire top performers at your private practice

Owner With 29 Locations Has A Unique Approach To Growth

  • Podcasts

Simon Hargus is the owner of 1st Settlement PT and a 2nd generation practice owner. With 29 Locations and years of expertise, he joins Chad for this episode to share his unique amoeba-like approach to practice growth.

74 New Plans of Care Using Facebook Ads

  • Case Studies

See how this private practice generated 70+ POC in one weekend using a simple marketing campaign.

Internal Marketing Calendar for Private Practice

  • Guides

Create a more consistent patient flow in your practice using this handy calendar that shows you exactly what to do and when.

Turning Leads into Patients From Your Online Ads

  • Webinars

Watch on demand and discover how to schedule more of the patients that come in from your online marketing and get the most out of your advertising budget.

Workshop Bundle for Private Practice Owners

  • Guides

Using this Bundle, you’ll learn how to present workshops (both in-person and online) that build trust, demonstrate your expertise, and get more new patients into your clinic.

Attracting New Patients with Facebook Ads Cheat Sheet

  • Guides

An introduction to using paid advertising for PT patient acquisition. Includes a breakdown of the components of a highly effective Facebook ad for PT (including a formula for writing ads).

How Can I Possibly Afford To Do Any Marketing?

  • Podcasts

In this FAQ episode Chad answers this question and dives into the marketing tactics you can start implementing on a budget.

Building an Online Presence Webinar

  • Webinars

On-demand replay of the Building an Online Presence: Attracting New Patients with Facebook Ads training

Physical Therapy Buyer’s Guide 2021

  • Guides

Reliable and innovative products and services to best serve your patients and grow your practice.

The Private Practice Email Marketing Bundle

  • Guides

Bundle includes the Single Question Email template, a Quick Guide To Email Marketing Infographic, and the How to Write a Successful Email video training.

The Private Practice Growth Calculator

  • Guides

Enter in few key metrics and this calculation will provide a projection of future growth at your practice. Use this tool to plan for the future and grow the value of your business.

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