When they started their practice, Kristie and Frank Kava did everything right.
They networked with local physicians, produced quarterly newsletters, and even offered community education classes.
And these goodwill efforts combined with superior patient outcomes helped them grow their practice for many years.
But when local competition in their area increased – national companies started moving in, hospitals started buying up POPTs etc. – it became clear that delivering better quality care wasn’t going to be enough if they wanted to scale.
Using Breakthrough’s practice growth platform, the Kavas where able to see a 51% increase in their new patient numbers at their practice.
Like many Private Practice owners, Dan Neff decided to open up his own PT practice in order to ensure that he could provide the highest quality care to members of his community. For years, providing high quality care and establishing relationships with local physicians helped Dan build Neff PT into a healthy, thriving practice. But this all changed when the physicians started opening up their own practices and referring patients in-house.
And when referrals to Neff PT dropped, Dan knew he had to start generating new patients directly from the public.
These days, Dan relies on the Growth X platform to drive new patients into his clinics. Having an end-to-end system in place has allowed Dan to recover from the loss of physician referrals and expand his practice.
Starting with 112 Patient Visits at a New Clinic…During the Slow Season!
One of the best examples of how Growth X helped Dan grow his practice involves the opening of his second location.
Construction on the new clinic was delayed which pushed back the opening date until right before Christmas. Opening so close to the holidays seemed like a recipe for failure at first. But Dan and his team used Growth X to promote a day of free screens at the new clinic right when it opened.
The event was advertised on Facebook and to Neff PT’s past patient list. And when someone expressed interest in attending, they were then nurtured via an automated email sequence.
As a result of this promotion, the new clinic opened with 112 patient visits scheduled during their first week.
After over 3 decades in private practice, Cathy and Joe knew they didn’t want to keep working 70 hours a week at their clinics. At this point, they knew their options were to either scale up and pull out of the business or sell it.
Throughout the years, the couple had been approached about selling their practice. But after discovering what their practice was worth to the potential buyer, it never made financial sense to sell.
So, the Scarpittos set a goal to increase the value of their practice and began working with Breakthrough. Catchy and Joe implemented everything they learned and installed new growth systems into their practice that allowed them to attract more patients from the public and scale their practice profitably.
And when their practice was reevaluated after 10 months, the buyers doubled their offer.
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