This year, we had the privilege of attending the APTA Private Practice Section (PPS) 2024 event at the Gaylord National Harbor in Maryland. With so many practice owners eager to grow their practices and improve profitability, the atmosphere was electric, and we were excited to connect with so many owners during the event.
One of the highlights of our time at PPS 2024 was our unforgettable Kick Off Party at Bobby McKey’s Dueling Piano Bar! We were thrilled to see 250 people join us for a night of music, laughter, and community. The energy was contagious as attendees sang their hearts out and celebrated the physical therapy profession in style. A special thank you goes out to our co-hosts Prediction Health and USPH, as well as our sponsors RunDNA, Virtual Rockstar, and Neufit for making the event possible.
Profit Planning Workshops: Helping You Grow Your Practice
While the party was a great time, the real magic happened at our booth. This year, we focused on helping practice owners improve profitability under pressure through our exclusive Profit Planning Workshops.
At these workshops, we walked attendees through our proven framework to identify growth opportunities and increase profitability. We focused on the following strategies:
- Marketing for Profit: How to attract more of your ideal patients and increase demand for your services without overextending your marketing budget.
- Increasing Patient Lifetime Value: Actionable steps to retain patients longer and ensure they get the care they need while supporting your practice’s bottom line.
- Improving Payer Mix: A strategic approach to managing your practice’s payer mix and boosting revenue from payers who reimburse better.
- Strategic Coding: How to maximize reimbursement by ensuring your coding practices are accurate, compliant, and optimized for profitability.
These insights, designed to help practices grow while keeping patient care at the forefront, were well-received by practice owners who understand the challenges of maintaining a thriving business in today’s healthcare environment.
PPS 2024 Special Offer: $1,500 Grants for Practice Owners
As part of our commitment to supporting practice owners, we announced a special offer during PPS 2024: $1,500 growth grants for 20 qualified practice owners. These grants are designed to help you implement the strategies we discussed in our Profit Planning Workshops, ultimately allowing you to reach more people in pain and educate your community about the value of physical therapy.
If you weren’t able to stop by our booth, it’s not too late! You can learn more about the grant program and apply by visiting this page.
Looking Forward
PPS 2024 was a huge success, and we’re grateful to have had the opportunity to connect with so many inspiring practice owners. Whether you joined us for the piano bar party or participated in our Profit Planning Workshops, thank you for making this event memorable.
If you’re ready to take the next step in growing your practice and want to learn more about the strategies we shared, we invite you to learn more about Profitability Under Pressure by clicking here. Let’s work together to help more people in pain while boosting the profitability of your practice.
We look forward to seeing you next year at PPS 2025!
