Welcome back to another captivating episode of the Grow Your Practice podcast, where we delve into the transformative stories of physical therapists who start from scratch and achieve significant strides in their careers. This week, I had the pleasure of speaking with Trina Sanders, a seasoned physical therapist and the co-founder of Motus Wellness and Physical Therapy in Houston, Texas.
Starting Out and Stepping Up
Initially, Trina’s journey into physical therapy was sparked by a high school friendship and her love for science. Unlike the medical career her father envisioned for her, she chose a path that led her from volunteering to becoming a full-fledged physical therapist. Over the years, Trina’s career evolved through various roles, from traveling therapist to a long stint in outpatient care, before she made the bold decision to establish her own practice.
Embracing Entrepreneurship Amid Economic Shifts
In 2022, a year marked by significant financial shifts, Trina and her business partner launched their practice. They were driven by a desire for autonomy and control over their professional destinies. Despite the challenging economic landscape, they started from scratch with a clear vision for the future.
Learning Through Experience
Moreover, transitioning from employment to ownership brought its challenges, particularly in time management and financial oversight. Fortunately, the Breakthrough team provided crucial support that helped streamline her operations significantly. This support included the introduction of a virtual assistant who manages several administrative tasks, allowing Trina to focus more on patient care.
Strategic Marketing and Growth
Furthermore, marketing has played a crucial role in the sustainability and growth of Trina’s practice. Understanding the importance of targeting the right audience and continuously engaging them has helped stabilize and increase her patient visits. From starting with 195 visits a month, her clinic now approaches their initial goal of 280 visits.
Future Aspirations and Strategic Planning
Additionally, looking ahead, Trina is optimistic about the potential for further expansion. With plans to acquire additional space and possibly open more locations, she is keen on scaling her business to serve a broader community.
Key Takeaway: Mastering the Art of Delegation and Focus
Most importantly, one of the most significant lessons Trina has learned is the importance of delegation. By hiring a virtual assistant, she has been able to delegate routine tasks, allowing her to dedicate more time to strategic tasks rather than getting bogged down by day-to-day operational activities. This shift has not only improved her work-life balance but also enhanced her clinic’s efficiency and profitability.
Conclusion: Building a Thriving Practice
In conclusion, Trina’s story is a powerful testament to the resilience and entrepreneurial spirit of physical therapists starting from scratch. Her journey underscores the importance of adaptability, strategic planning, and continuous learning in building a successful practice. As she continues to expand her services and reach, her experiences offer valuable insights for other practitioners looking to navigate the complexities of private practice ownership.
On July 18, Learn How to Increase Your Revenue Per Visit
Let’s go even deeper. On July 18th, we will discuss deeply into employee retention and incentivization. Click here to learn more and register for this free event.
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