Workshops are the best method for converting cold-market leads into new patients. Offering free educational resources helps to enrich your community, position you and your practice as the local experts with solutions to their issues, and generate goodwill. Once a lead has physically entered your practice, they are significantly more likely to be open to signing up for a new plan of care. Many clients will see an 80% conversion rate from workshop attendees to new plans of care. With Breakthrough, you’ll be able to fill new workshops every month.