Imagine a patient driving past 100 clinics just to see you. That’s what happened to Chad Madden after publishing his book on back pain. It wasn’t magic—it was marketing leverage. And in this episode, Chandler Bolt shows exactly how you can do it, too.
Most private practice owners are stuck. They want more patients, higher authority, and better marketing—but they’re busy, overwhelmed, and don’t know where to start. Writing a book seems impossible or unnecessary. But according to Chandler Bolt, a book is “the best business card in the world,” and it’s never been easier to publish one.
Key Insights:
Chandler, founder of SelfPublishing.com, explains that most great books come from answering the same questions you’re already fielding every day. Turn your broken-record conversations into a mind map, organize them into chapters, and follow his “MORE” writing framework: Mind Map → Outline → Rough Draft → Editing.
He recommends using your book in every stage of your practice:
Attract new leads with free book offers at events
Convert patients by gifting books at workshops and consults
Generate referrals by giving every patient two copies—one to keep, one to share
Train your team by making your book part of onboarding
Even if the book is never read cover-to-cover, the authority it creates is what matters. As Chandler says, “The root word of authority is author.”
Chad shares a powerful case study: At a local health fair, he offered a free book to attendees who filled out a form. That single tactic generated 163 leads. Another chiropractor Chandler worked with gave two copies of his book to every patient—leading to 37 referrals per 100 books given away.
Pitfalls to Avoid:
The biggest mistake is never starting. Chandler emphasizes that time constraints are just another excuse. Write 30 minutes a day for a month. Record voice memos. Use AI tools. Just start. Another pitfall: writing the wrong book. Don’t write about posture. Write about back pain. Then sneak the posture advice inside.
Publishing a book isn’t about royalties. It’s about reach. It’s about impact. And most of all—it’s about growing your practice while building long-term trust.
🎧 Start now with Chandler’s free audiobook: publishedbook.com/audio
📞 Ready to publish? Book a strategy call: selfpublishing.com/apply
If you’re ready to simplify your hiring, boost staff retention, and grow your practice, schedule a free demo of Breakthrough today at getbreakthrough.com/demo
