Are you using your time wisely to improve your bottom line?
Or is your Practice stagnating even though you’re constantly busy?
In this post, I show you how to be less busy yet more effective by not reinventing the wheel.
“It’s hard…”
(Meaning…”Making it in Private Practice PT today…is hard”)
This is one of the most common things I’ll hear Private Practice PT Owners say in casual conversation…
It’s something we all agree on…
But effort…
Reinventing the wheel each and every day…
And “trying hard”…
They do nothing to move us closer to success…closer to “making it.”
We can’t exchange that effort at the bank…Nor with our spouses and families…
And while it’s popular, common, and widely agreed upon to share how “super busy” we are…or how hard we’re working…
There’s a better and smarter way…
I talk about the better and smarter way to PT Private Practice success in my newly published book:
But before we get into that…and the Big Pillars of PT Private Practice Success…
A quick personal story of when I stopped trying to reinvent the wheel…
How I went from a PT Victim to a PT All Star…
I can remember the scene well…
It was 2010 and I was sitting at my desk (the same desk in my office I’m typing at now)…
I was talking with two friends…
This is right after we had 2 PTs leave here at Madden PT and go open their own practice…
Right after I had lost $98,000+ in one quarter…
And I was going on and on about how bad everything was…
How hard I was trying…
How things just weren’t working out for me…
In spite of all of my effort.
And then a SWITCH went on…
I heard myself playing victim…
It was instantly annoying.
Rather than looking for solutions…I was stuck in the problem…being part of the problem…
Rather than call a friend or colleague who had already solved business problems I was facing…take them out to lunch and pick their brain…
I was sulking in sharing my “Woe is me” bull$*&+”
Yikes.
Then things changed for the better immediately.
I focused on finding out who invented the wheel and studied them.
(For the sake of this conversation, the wheel to me was the 3 pillars of any business: marketing, personnel, and finance know-how).
And stopped focusing on my problem and switched to focusing on the solution
Now, don’t get me wrong it’s not all propping my feet up on the desk, raking in the dough from the money tree.…
There’s still work involved.
It’s just been much more productive work… effective work… without the extra drama and stress of telling others how hard I’m working…
Get Out of The “I’m Working Really Hard” Martyrdom!
Here’s the deal…
In talking with other PTs…when they’re stuck in the ”I’m working really hard” martyrdom
They’re trapped…
And I can see it…
It’s just really tricky to help them to see it.
It’s kind of like the “Magic Eye” picture (above)…
Where one person can see the dolphin…
And the other just sees tie-dyed computer generated geometry.
“Oh, sure you see it…it’s right here…here’s the tail…here’s the flipper…the nose…”
“No…I don’t see it.”
Long story short…you also have to work to see it.
The Easiest Way to Find Solutions to Your Private Practice Problems
Information is everywhere…
And the filtering and management of that information can be overwhelming.
So here’s a quick litmus test system you can use to filter information:
- Learn only from people who are where you want to be…
- Learn only from people who have solved the same problems you want to solve.
That’s it.
Pretty simple, right?
Now, there are an infinite number of ways you can learn from the “Wheel Inventors”…those people who have already solved the problems you’re struggling with right now.
Here are my favorites:
- Books. Most successful people take the time to write out what they’ve done that’s been successful…so others can do the same. In one week…I can learn business motivation from Jim Rohn…leadership from Jim Collins…finance from Greg Crabtree…and direct response marketing from Dan Kennedy. And these people are experts…and for the most part inaccessible. Books allow me to do that.
- Courses. It’s insane to me how much we invest in our PT educations to make $60,000/year…yet how resistant we are to invest $2,000 in a course to learn how to market those skills. Yet that’s what many of us do in Private Practice. I’m a regular buyer of courses that share information on topics I need solutions for…and recommend you do the same. It’s the only way to make the jump from $60,000 to $120,000 or in income. Knowledge equals power…and with online or live courses, you can get that power early in the morning (my personal favorite)…on the weekend…or after your family goes to bed.
- Masterminds. There’s nothing like being in a room of people who are focused on solving the same problem…especially if it’s led by someone who’s already solved it. I love mastermind groups…and have frequently walked away from the best ones getting an answer in 5 minutes…even though I had been stuck on that problem for 3 weeks. The relationship value in masterminds is a collateral benefit that in itself…often is priceless.
Before I share with you the outline of the Killer Marketing Secrets book…and how you can claim your copy…
I want to share with you the #1 Single Biggest Barrier to putting the solutions you find to work…
Get over the “But My Business Is Different…” Syndrome
I first heard this from Dan Kennedy…
And I’ve found it to be undoubtedly true and common.
The principles that I share in the Killer Marketing Secrets book…most of those I picked up OUTSIDE of Healthcare and Physical Therapy…let alone Private Practice PT.
Principles stand the test of time…and can be applied to most industries and situations…Facts do not stand the test of time.
For example, in Killer Marketing Secrets I share the #1 Asset Most Private Practice Owners ignore…
(You’ve likely read this in one of my blog posts…or heard me talk about it on a webinar…the asset is “Your Customer List”).
Confession…I got this from an finance article on IT…Information Technology.
I applied it to my PT practice with great success…
But when I share the same principle with some Private Practice PTs…they’ll block themselves by using it…
“Well, you’re in Pennsylvania…and I’m not”
“You have Direct Access…and we don’t”
“You’re in network…I’m out of network”
“You do a lot of orthopedics and spine…we do pediatrics (or lymphedema…or shoulders…or women’s health)…”
You get the idea…It’s their way of basically saying, “But my business is different.”
And that’s a block to learning…implementing…and success.
Its sure-fire failure for them!
New Book: “Killer Marketing Secrets for Private Practice PTs. How to Thrive in the New Healthcare Economy: POPTS, Hospital Systems, Insurance Companies and Direct Access”
Super excited about this…
My team and I put a lot of work into the book…to help other Private Practice Owners…
Here I want to give you a glimpse of what I cover in the book…
And how you can claim a copy for yourself…if you’re a Private Practice Owner (no POPTS or Hospital PTs).
We took all of the tools and systems I’ve used in my Physical Therapy Private Practice…and pared it down to only the most effective ones…
We then looked at what other owners have done with these systems after going through the Killer Marketing Training…and organized this in a way that others have shown to be the most successful…
This from Derrick Hines, who went through the Killer Marketing Training:
“The progression from day one just made perfect sense to me. I started my clinic to give people more comprehensive and personal pain rehab. The Killer Marketing system gave me a way to market in a more personal and patient-centered way. We were able to shift our focus to the patients we were serving and much less to the physician as traditionally done.
In the ONE year after starting to implement and use the Killer Marketing strategies, we consistently saw 20-50% growth from month to month and in October of 2015 we saw 566 patient visits – a 400% year/year growth.
The implementation was not a cake walk. I had to change the way I was running things. Early on I began studying from 6:00am–7:00am on Monday mornings to go through that week’s module. I would make notes and then meet with staff on Wednesdays for an hour to go through new implementation needed. There was a good bit of extra work on me and the staff, but it was paying off so quickly everyone was excited. I told Chad on a call that my favorite thing about the Killer Marketing system was that my stress and worry of whether we were going to make it was gone. I now felt that I had control of my patient load, business and growth. That was worth everything to me. We are not done and we will definitely continue to get better, but we know where we are going and how we are going to get there.”
Here’s how Killer Marketing Secrets is laid out:
Phase I: Fix Your Funnel.
Here we take a look at the most vital systems to have in place BEFORE you go out and start marketing your PT practice.
Phase II: Your Patient List
We’ve already covered this to be the #1 Single Biggest Asset Private Practice PTs Ignore…here’s how to get the low hanging fruit in your marketing efforts.
Phase III: Referral Sources
There’s a new game in town regarding how Private Practice PTs are successfully marketing to physicians…”We need referrals” is out…Here we cover the new game including the BIG Secret to getting New Patients from Hospital Systems and POPTS Physicians.
Phase IV: Workshops
It’s a craze…because it’s been successful for so many Private Practice PTs. This is the most successful way I’ve ever seen…to attract Direct Access patients from the general public. Perfect for both the new start-up and the established Private Practice. “37 Direct Access Patients in 1 Hour” is covered here.
PLUS some super new insights on how we’re magnetically attracting new patients with social media and email.
How can you claim your copy of Killer Marketing Secrets?
What About the Killer Direct Access Marketing Training?
For the Direct Access Marketing Training…you just need to realize 3 things:
- We’ve had a steady run of POPTS and hospital based PTs trying to get into the course (1 POPTS practice tried to enroll 3 times!)
- The last time we opened enrollment to Killer Marketing Training…we had to close it in 3 days…because we exceeded the cap of 60. (We closed it at 75).
- Next class starts in April, we’re up to 36 today, so it will fill up again.
So because of the 3 above items, we’re getting super picky about the Private Practice PTs we’re working with…
If you’re serious about taking your practice to the next level…and think you’re a good candidate for the next class…Click This Link…and complete the application.
From there, you’ll schedule a call with one of the Coaches I work with…to make sure you’re a good fit for the program…
Once in…I’ll be happy to show you how to build direct response marketing systems in your practice…
You know, “So you don’t have to reinvent the wheel”
To Your Success,
Chad
PS – Be the first to be notified when I launch the book Click here to join the Direct Access Marketing Class List.
