Maximizing Revenue Per Visit: A Guide for Practice Owners - Breakthrough

Maximizing Revenue Per Visit: A Guide for Practice Owners

Maximizing Revenue Per Visit

In the world of private practices, there’s a number that often keeps owners up at night: Revenue per visit (Rev/visit). This figure reflects the income generated for each treatment session, serving as a crucial metric for gauging practice profitability. However, many owners find themselves facing the challenge of maintaining or increasing Rev/visit over time, leading to stress and uncertainty.

Why Revenue Per Visit Matters

Rev/visit reflects the revenue earned per treatment session. It directly impacts practice profitability and overall financial health. When PT private practice owners experience a decline in profit margins, it can lead to management challenges and poor decisions due to panic of stress.

Understanding Revenue Per Visit

Rev/visit is more than just a number; it’s a reflection of a practice’s financial health. By understanding and effectively managing this metric, owners can make informed decisions to ensure the sustainability and growth of their businesses. But what exactly does Rev/visit entail?

At its core, Rev/visit represents the revenue earned per treatment session, factoring in both the amount billed and the amount collected. It serves as a proxy for total revenue and plays a significant role in determining practice profitability. However, maintaining a consistent or increasing Rev/visit can be easier said than done.

One of the challenges lies in defining what constitutes “high-quality care.” While practitioners may have different interpretations, the ultimate goal remains the same: providing effective treatments that yield positive outcomes for patients. However, the correlation between treatment quality and Rev/visit isn’t always straightforward, and assumptions about treatment duration can further complicate matters.

Challenges in Defining Quality Care

  • There’s no universal definition of “high-quality care.”
  • Different treatment approaches yield similar outcomes.
  • Length of stay per visit can affect revenue, especially with capped payers.

Dealing with Fluctuations in Revenue Per Visite

Practice owners often find themselves grappling with fluctuations in Rev/visit rates, which can vary widely depending on factors such as geographic location, payer mix, and practice specialization. Additionally, the traditional model of providing 60-minute treatment sessions may not be feasible for all practices, leading to disparities in Rev/visit across different settings.

To address these challenges and improve Rev/visit, owners must adopt strategic approaches focused on maximizing revenue opportunities and optimizing practice operations. This includes implementing marketing strategies to attract new patients, enhancing the value of treatment plans, and managing relationships with insurance providers.

Furthermore, owners can conduct a thorough analysis of their revenue streams through techniques like the Profit Leak Audit and utilize tools like the Profit Planner to plan for future growth and profitability. By focusing on key areas known as the “4 Profit Levers” – marketing, patient value, insurance relationships, and billing efficiency – owners can make meaningful improvements to their Rev/visit and overall practice performance.

Here is a useful guide PT practice owners can use when looking for ways to improve their revenue per visit:

Pitfalls to Avoid

  • Don’t focus solely on Rev/visit – you may overlook other important factors.
  • Remember to consider revenue generated per hour, week, or month – these time frames provide a more comprehensive view.

Strategies to Improve Rev/visit:

Attract more new patients:

Implement marketing tactics to increase demand for services.

Increase plan of care value:

Enhance the value of treatment plans through additional services or referrals.

Increase frequency of treatment:

Encourage patients to schedule more frequent appointments for better outcomes.

Implementing Profitability Strategies

  • Conduct a Profit Leak Audit to identify revenue inefficiencies.
  • Use a Profit Planner to strategize future growth and profitability.
  • Focus on the “4 Profit Levers”:
    • Marketing for profitability
    • Improving lifetime patient value
    • Managing relationships with insurance providers
    • Optimizing Private Practice Math for billing efficiency.

Benefits of Increasing Rev/visit

Ultimately, increasing Rev/visit isn’t just about boosting revenue; it’s about ensuring the long-term sustainability and success of the practice. By implementing strategic initiatives and continuously monitoring performance, owners can navigate the complexities of Rev/visit and position their practices for growth and prosperity in the ever-evolving healthcare landscape.

Learn how Dr. Verelle Wyatt increased his revenue per visit by 18% in less than 3-months.


Ready to Improve Your Revenue Per Visit?

If you want to work with a program director and understand exactly how you can improve your revenue per visit, consider scheduling a 1-1 Profit Strategy Call. You’ll gain insights into which strategies are best for your clinic, or if you’re a good fit for our Profitability Under Pressure Program.

Profitability Under Pressure

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