“5 Years from today, you’re going to be the same person except for the people you meet and the books you read.”
- Charlie “Tremendous” Jones
Here is my list of best physical therapy books that have helped me grow my private practice. Both around mindset, marketing, thinking, and development.
Below is a short video I created but have since added 2 more great books to my list! Check it out
The Classics
David Ogilvy, one of the greatest copywriters of all time, said that every person working in marketing, sales, or copy-writing should be required to read this book 7 times. Enough said.
This book is public domain and originally published in 1923. It is readily available for free on the internet.
It’s the shortcut to apply your scientific mind to marketing…and it’s free.
This is the work that many of today’s great motivational speakers will reference as the work that most influenced them and started the entire self-help industry.
Eerily similar to “The Secret” as seen on Oprah a few years ago…yet the original is far more effective and powerful.
“We become what we think about.”
Total time…30 minutes.
Repeatedly referenced by practically every great Marketing guru…especially the Collier line about the goal of your advertising to be to “join in the conversation already going on in the prospect’s mind”.
Copyright 1937
Courses
Dan Kennedy’s flagship product…a top seller for 20 plus years…and multiple updates.
Highlighted by the classic 3 Letter sales sequence. More advanced…goes into more detail and depth with expert insight than The Ultimate Sales Letter or The Ultimate Marketing Plan (both by Dan Kennedy as well).
Potty-mouth.
Genius.
This is no-holds barred, real deal, rubber meets the road copy writing.
This is the basic level Patient Newsletter system I used for 8 or 9 years to grow Madden PT…including 600% growth in 30 months.
You can do the course at no cost…at: breakthroughptmarketing.com
Not nearly as advanced as what we are covering in the Killer Marketing Course…but successful none-the-less.
Management
“Ruthless” is an understatement.
2nd edition due out October 2014. All of our Directors and Managers read this and apply it.
Excellent formula for time management included in a later chapter.
“Good is the enemy of great.”
Again, repeatedly referenced by some of the most successful CEOs in business.
A scientific, surveyed glimpse (not theory) as to why some companies make the leap to greatness…and others stay mediocre…or fail.
Key management principles used by many growing companies.
All-encompassing work for any Private Practice Owner looking for a 30,000 foot view of building a successful Private Practice.
Includes expert insight from many of the top Private Practice Owners in the country.
Motivation & BIG Picture Thinking
One of Carl’s favorites.
I read it in 2 days…it’s that good.
Pay particular attention to the only 3 ways to increase income.
Potty-mouth.
Genius.
Déjà vu…all over again.
Marketing
Exhaustive look at every possible way to effectively and efficiently make your business stand out…regardless of industry.
Another one of Carl’s recommendations.
25 letters written by Gary Halbert to his son, Bond, during Gary’s incarceration at Boron Prison.
Includes valuable lessons on life and killer copy writing.
A book every business person should be required to read by law before they go to the bank for a loan…or open up…
Finance
Classic book on finance with many sayings that have leaked into main stream financial vernacular.
Probably the single best basic book I’ve ever read on finance and the leap from self-employed mentality to business owner mentality.
This was the book that started it all for me back in early college. When my college buddies were hung over…I was the nerd reading this.
And basically I learned that everything of what I thought I knew about money (as an 18 year old college freshman)…was way off.
And this is how people with money and wealth got that way.
Another survey book with fantastic insights.
My wife, Stephanie, makes fun of me that I based my life on this book…and she is more right, than funny!
