Reflecting on Bootcamp Harrisburg: May 16th-18th

Last week’s Market for Profit Bootcamp in Harrisburg, PA, held from May 16th -18th, was an unforgettable experience packed with valuable insights and actionable strategies. Moreover, the event provided attendees with tools to enhance their practice profitability. The sessions on planning for profit offered detailed frameworks and strategies for financial growth. Additionally, it featured 12 vendors who shared innovative methods to increase revenue per visit!

In addition to presentations, participants were given an exclusive tour of Chad’s practice, Madden and Gilbert Physical Therapy. Furthermore, the tour included clinic stations focused on various aspects of growth, showcasing practical applications of the strategies discussed. This immersive experience allowed attendees to see firsthand how to implement these strategies in their own practices.

The event was designed to foster learning and collaboration, making it a unique and enriching experience for everyone involved. The feedback has been overwhelmingly positive, with many attendees already taking action to grow their practices.

Inspiring Words from Gary Houck

One of the highlights of Bootcamp Harrisburg was the inspiring session with guest speaker Gary Houck. His talk resonated deeply with the audience, so much so that one attendee remarked they wished they could attend the “Church of Gary.” His message about the importance of caring for the people in your life and how self-care and team care are crucial investments for business growth left a lasting impression.

Gary’s wisdom was encapsulated in one of his memorable quotes: “If people know they work with you and not for you… you’ll get over 100% value.” This powerful message underscored the value of building strong, supportive relationships within a team.

Keep an eye on our podcast, as we will be sharing Gary’s session there soon for those who couldn’t attend.

A Deep Dive into Madden PT

Saturday was dedicated to an in-depth tour of Madden PT, offering a comprehensive look at the systems and operations that drive this successful practice. Impressively, Madden PT, currently valued at $20.8M, has seen significant growth from its $16M valuation in 2021. The Harrisburg clinic, with its 8,000-square-foot facility, treats an impressive 700 patients per week, standing out even amid fierce competition from major HOPTs players.

The tour highlighted the efficient workflows and innovative practices that contribute to Madden PT’s success. Attendees had the opportunity to observe and learn about the strategies that have enabled such rapid growth, providing valuable insights to apply in their own practices.

Learning Through Clinic Rotation Stations

On Saturday, attendees spent five hours in small groups, rotating through different expert-led conversations. These stations covered a wide range of topics, including lead conversion, workshop hosting, the seven-step killer exam, adding cash pay services, and key performance metrics.

This structured format ensured that participants could engage deeply with each topic, learn from each other, and gain practical knowledge to take back to their practices. The collaborative environment fostered a sense of community and shared learning, making the sessions both informative and enjoyable.

Celebrating Success and Having Fun

At Bootcamp Harrisburg, we believe in celebrating our successes and having fun while doing it. The event featured late nights in the lobby bar filled with laughter, a memorable award ceremony, and even a baseball game. Some attendees took advantage of the location to visit Hershey Park on Saturday night, where they made Bootcamp Hershey chocolate bars.

We also want to give a special shout-out to our May 2024 Award Ceremony winners:

  • The Valuable Member Award: Pratik Shah, iMotion Physical Therapy
  • The Positive Player Award: Peake Physical Therapy Team
  • The Innovative Mind Award: Tina Marie Schultz, Thomas Orthopedic And Sports Physical Therapy
  • The Rocketship Award: Bryn Mawr Sports Rehab Team
  • The Flip the Pyramid Award: Total Recovery Physical Therapy Team, Grey Physical Therapy & Sports Medicine Team
  • The Rockstar Rookie Award: Carlisle Place Physical & Occupational Therapy Team
  • The Above and Beyond Award: This Chiro Guys Team
  • The Rising Star Award: Trina Sanders & Oriana Guzman, Motus Physical Therapy & Wellness

Don’t Miss Out: Join Us in Denver [for free]

We don’t want you to miss out on the next opportunity to grow and learn. Therefore, join us for the Rev/Visit Bootcamp in Denver, this September 12-14 at the Aloft Denver in Broomfield, Colorado. This event will feature over 10 vendors, breakout rotation stations, and actionable sessions focused on increasing revenue per visit.

In addition to the educational content, we will ensure there’s plenty of fun and networking opportunities. Register now to secure your spot and be part of an event that promises to be as enriching and enjoyable as Bootcamp Harrisburg.

Plus, save your spot by August 1st for a free ticket.

We look forward to seeing you there!

breakthrough employees Jordana Knoblauch

Get to Know Breakthrough Employees

Meet Jordana Knoblauch, our Strategic Account Manager and Queen of Questions (she always asks the best ones).

Q: What is your job at Breakthrough? 

A: I’m the Strategic Account Manager for existing customers who want to explore new products and opportunities, such as beta programs and expansion to other locations. I help facilitate those conversations. I also work to identify which customers are high adopters and which ones are lower. To help turn low adopters into more active users, I share best practices so they can get a high return on investment. 

Q: Tell us about you and your background. 

A: I’ve been on the Breakthrough Team for two and a half years. I’m from Canada and have a background in Finance and Marketing. Out of university, I worked at a SAAS company in sales, and quickly became a sales manager overseeing a sales team. This was a fantastic experience, but one thing I missed in that role was having a long-term relationship with customers. I would build up great rapport with a customer during the sales process, and then have to pass them off to the customer success team. It made me realize that customer success might be a better fit for me, because it would allow me to build long-term relationships. 

Breakthrough was my first experience with customer success. I loved it! Now, the company has empowered me to grow into a role where I am both supporting customers and identifying expansion opportunities for them. It’s the perfect mix of what I’m good at and what I enjoy. 

Q: What’s different about working at Breakthrough compared to previous employers? 

A: Its leadership team. The amount they care for the employees and the level to which they involve us in the strategic vision of where we’re going is unlike anything I’ve experienced. They ask for our opinions and involve us in the process of designing and implementing the company’s strategic initiatives. There’s a lot of business transparency. They’re upfront with us about where we’re missing the mark and where we’re killing it. 

Another thing is the flexibility and trust the company offers the Breakthrough team. You can really design your schedule in a way that works best for you so you can have work-life balance. As long as you’re hitting your metrics and getting your work done, leadership across the board wants you to be happy and live the life that works for you- whether you want to work remote from Turkey or work as a night owl!

Q: What are the most exciting trends you’re seeing in the field of healthcare SAAS and marketing? 

A: The most exciting trend I see is private practices becoming less reliant on physician referrals. Working with customers, they’re typically highly reliant on physician referrals when they start with us. Like 90% of their business is from referrals. A year or two into working with us, they start to say, “Wow, I’m now only 30% reliant on physician referrals.” They feel like their destiny is within their control rather than at the beck and call of someone else. Plus, we enable them to focus on their speciality and become known as a local ACE (Authority, Celebrity, & Expert) for that niche. 

We have a dialed-in system of how practices can become profitable in the first year, and it works. I’ve had multiple practices launch new clinics and they’re profitable in the first year. That’s almost unheard of without our marketing.  

Q: Any advice for younger professionals in this space? 

A: Some advice for students of all ages – get involved in your local community. This helps you build great communication, networking and leadership skills. For example, I was a student leader for 3 out of the 5 years that I was at university. I learned a lot of my communication and leadership skills there that I apply to my career today. 

Q: What would you want our customers and partners to know about Breakthrough? 

A: We’re more than just workshops. Breakthrough brings a LOT of value to practices you might not think of, such as discounted rates with other vendors we have partnerships with. Or access to our community where you can learn the good, the bad, and the ugly so you don’t have to make the same mistakes as others.

We create processes and standardization within your clinic so you can scale and have a consistent plan to execute against, and you’re not just shooting from the hip. And we help you utilize your biggest asset, which is your past patient list, something a lot of people don’t leverage. When we help customers tap into this list, there’s an immediate value we bring that’s usually a “WOW!” moment. 

Most importantly, when it comes to our customers, they should know the engagement for us is not just a business transaction. They’re true partners in helping us “flip the pyramid” of healthcare. The Breakthrough team truly cares and wants to help them overcome anything they’re struggling with so they can get big wins.